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Help Not Hype: Youtility and Changing Your Marketing Culture
Ditch the idea of an immediate return on your marketing investment. I’m sorry, a little too controversial? My debut post for dotMailer will argue that you should reverse your current marketing...
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Analyse This! A Looming Crisis in Marketing?
At the behest of our Head of Marketing, Ashwin, Social & Content Marketing Manager, is experimenting with overly dramatic blog titles, in an effort to address what he sees as a troubling trend in...
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Breaking Creative Shells: 3 Easter Digital Campaign Winners
The Easter online marketing window is in full frenzy, with email marketers taking full advantage of the seasonal opportunity to drive traffic, sales and loyalty. But who’s getting inbox cut through?...
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The Data Economy: What Route for Governance?
Credit / iStock For three weeks following Black Friday in late November last year, shoppers were busy hitting the Target store in University Heights, Ohio, USA. No less intent on getting something new...
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6 Steps Towards the Daddy of a Digital Father’s Day Campaign
Dads are generally awesome. As with most seasonal dates, Father’s Day (Sunday June 15th UK/US) represents an ever growing online retail sales opportunity. UK shoppers are pegged to spend around 800,000...
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4 Avoidance Tactics for Marketing to Digital World Cup Widows
Despite his ‘athletic’ figure, Ashwin, our Social Media and Content Marketing Manager, is not the biggest footie fan. So who better to suggest a few ideas that digital marketers may want to think...
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Email & eCommerce – An Understated Relationship [Infographic]
Email is one of the most established forms of digital communication. It pretty much forms the basis of every interaction and service exchange on the Internet. But both marketers and brands often take...
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5 Top Digital Marketing Tactics for SMEs
There’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need to get right, straight off the bat?...
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Cart Abandonment & Email Marketing [Infographic]
‘Cart abandonment’ is on the lips of of a growing number of digital retailers and marketers. However, is the opportunity worthwhile, versus the challenge it poses? We’re back with another topical...
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